Form Us With Love "Constructive" exhibition
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PLAZADESIGNERS PRESENTS THE SWEDISH DESIGNERS >FORM US WITH LOVE< AT THE MILAN FURNITURE FAIR
The prominent design studio from Stockholm “Form us with Love” (FUWL), brings its exhibition “Constructive” to the Salone del Mobile thanks to the partnership with Plazadesigners. Plazadesigners is a collaboration between Design Hotels™, the music agency Heartbeats International™ and the Scandinavian lifestyle publication “Plaza Magazine". FUWL’s show “Constructive” is a form of commentary on contemporary design. With sustainable products and concepts, FUWL aims to challenge
behavioural patterns and perceptions of what design is supposed to be. The exhibition features five product designs for the interiors of tomorrow: a “prosthesis” coat rack, a series of tables, an upholstered “button” seat, a sculptural lamp and a new take on the multifunctional construction lamp. FUWL’s designs are inspired by concepts like recycling, ready-mades, DIY, and efficient production. “Constructive” will be shown at the Design Hotels™ member hotel STRAF in Milan, following a much acclaimed preview at Nordiska Kompaniet during the Stockholm Design Week in February. Plazadesigners will support the exhibition during the Salone del Mobile as well as host the exclusive opening event on 17 April 2008 at hotel STRAF. For the first time, Plazadesigners will go "live" during the Salone del Mobile. Form Us With Love will be the featured designers as well as DJ’s at the opening event being held at hotel STRAF.
FUWL at Salone del Mobile: Exhibition: from April 17 - 21
STRAF Hotel & Bar
Via San Raffaele 3
20121 Milan, Italy
For more information and download of images from Form Us With Love and
Plazadesigners please visit :
www.formuswithlove.com
www.plazadesigners.com
- ENDSNOTE
TO THE EDITORS
A press preview will be held 17 April. For details and to request an
invitation, please contact:
PRCo Italia Srl
Corso Magenta 85
20123 Milano
Tel +39 02 433009
www.prco.com
Natalie Rucellai nrucellai@prco.com
Sofia Camerana scamerana@prco.com
Livia Sartori lsartori@prco.com
Elena Rognoni erognoni@prco.com
Carlotta Zuccarelli czuccarelli@prco.com
Design Hotels™ markets a hand-picked collection of 170 hotels in 41
countries across the globe. Established in 1993, as the first of its kind, the
company offers unparalleled specialist knowledge from conceptual branding
through to market trend consultancy and international representation.
The company has its headquarters in Berlin and branches in London,
Barcelona, New York, Singapore, Bali, Tokyo and Perth.
The “Constructive” exhibition is a collaboration between fabric producer Svensson Markspelle and FUWL. Svensson Markspelle has an established position as a leading textile supplier to the professional interior contract market. Partners for the exhibition is BOLON – the world leader in woven vinyl flooring and Mitab - a leading Swedish company in the contract furniture industry. Drinks sponsor of the opening event will be Laurent Perrier Champagne.
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