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Giuseppe Lavazza - Architecture: a driving force for the economy
Interview with Giuseppe Lavazza, vice president Lavazza
Architecture is an important communication lever: the Nuvola project shows how architecture has become part of the strategy and culture of the Lavazza company. Architecture is an expressive form of beauty, it defines an identity and a territory. The emergency of Covid-19 asked to redefine the forms of social life and it was simpler where spaces were flexible and modular, capable of adapting to new needs. For the restart, architecture plays an important role, driving the economy; it is a sector to be supported and simplified.