Supporting the European Circular Economy

When discussing innovation and market potential, “the Circular Economy” is rapidly becoming one of the most used terms in the European fashion and lifestyle industries. It provides a guideline for the industry when making investments in production technology (cleaner and less resource-consuming), product development (more sustainable products, focus on recyclability) and in respect to the selection of materials. However, designers and the industry still face tough challenges in the transition from a traditional linear production and consumption model (take – make – disposal) to a circular model. This is the reason why a circular model is a relevant feature within WORTH. In this way, we can connect resource efficiency, reduction and/or elimination of waste, and new commercial opportunities which are valorised when taking some circular design decisions.  At the same time of FuoriSalone TV live video (12:00 PM), every day the protagonists of the projects will be available on Zoom to answer questions, curiosities and exchange experiences and visions.   Join us: https://bit.ly/2XylyJj