Brand Heritage of Sang Il
"YO~:)! Far, Near, Whenever, Whatever, Hey come on! This is listening to the story:)"
HERITAGE OF SANG IL, 상일의유산.
Hi : ) I`m a creative designer, SANG IL; a conceptor in Seoul, KOREA.
HERITAGE OF SANG IL is the classic design project, designed with the idea that it will leave the timeless value of the heritage.
The spirit of heritage has timeless value.
This spirit is not only the past but also tells the present.
Heritage is always with us.
It is always communicating with us, and the past, present in the modern city center, is always speaking to us who pass by.
If we do not forget the spirit of heritage, it is always with us and is reinterpreted and reinvented by us now.
So heritage is resurrected in a new appearance and a new way asks us many questions and communicates newly.
It gives us a lot of inspiration and joy and keeps us from forgetting who we are.
So I design my work with thinking as heritage.
The identity of HERITAGE OF SANG IL was designed based on the facade of 'Haan Ok(Korean traditional architecture)' consisting of the foundation stone, pillars, and tile roofs.
The past reminds us of a sad history that we can not forget.
If there is a will to overcome the gloomy history without forgetting it, the dark past presents us with the possibility of a new age.
However, many sad histories are repeated without being overcome.
Seoul, South Korea