The Swiss company RADO doesn't give up presenting the new models of the collection and does it by entering the digital world with a dedicated Design Week.
From 1917 until today, the Swiss company RADO has always had an important focus on design.
Each collection has always featured one or more top watches specially designed by award-winning and world-famous designers.
For this 2021 RADO called the designers YOY, Formafantasma, Tej Chauhan and Thukral & Tagra to design 4 watches for the new collection True Square Designer.
Truesquare Undigital – Over the Abyss
Rado is once again very proud to announce its newest addition to the True Square Collection, the True Square “Over the Abyss”. A design collaboration with New Delhi artist duo Thukral and Tagra. A timepiece that presses on our temporality as individuals and highlights the importance of our connection with others.
Jiten Thukral and Sumir Tagra’s work focuses on something that is intrinsic to humans but sometimes forgotten in modern societies: the relationship of us individuals to our communities. This is why their work is often described as social design. The duo always tries to understand their existence and questions the status quo, thus naming their work: Over the abyss.
Truesquare by Formafantasma
The designer duo Formafantasma was inspired by the historical idea of a closed watch to create a bold and impressive stylistic statement, designed to stand the test of time.
The idea of a closed watch is inspired by historical pocket watches. The watch case was designed to protect the delicate dial and mechanism inside. Only a small opening gives a taste of time, a taste of the watch's true function.
The dial window is protected by a sapphire crystal.
Several materials are integrated into this watch. The bracelet is, like the dial, made of light gray matt high-tech ceramic titanium.
The materials have been specially chosen for their tactility and embrace a distinct and unusual tone on tone style.
The special design not only refers to pocket watches but is also a representation of the name of the Formafantasma duo.
The ghostly appearance is reflected in both the light gray monochrome construction and the almost imperceptible presence of the dial.
Truesquare Undigital – YOY
The first watch signed by Japanese designers YOY wants to give a futuristic atmosphere by mixing and blurring the boundaries between analog and digital watches.
The luminous LED segments, typical of digital watches, are used here to form the hands of the watch. They stand out thanks to a play of colors: bright white hands on an all-black background.
True Square Tej Chauhan
Watch with a very bold style, emphasized by the use of colors: yellow, silver blue and red meet in the dial of the watch. Each color has a very precise function. Also in this case the designer uses injection-moulded hihg-tech ceramic as a material.
"We strategically use shape, color and material to bring joy to people".