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The New Dawn of Architecture: Iris Ceramica Group Flagship Store in Milan
Iris Ceramica Group Milano is a meeting place to reach out, seek inspiration and information, and fuel creativity; a genuine point of reference for a community which revolves around the world of architecture.
The overarching theme guiding Area-17 Architecture & Interiors is re-imagining these areas as lifestyle places, where the striking, exciting potential of ceramics results in furnishings and interior design solutions that actively involve the visitor in discovering the latest products and technical solutions. A key factor is the link with the surroundings. The building is a former bank and the most exclusive part of the showroom still maintains a feeling of safeguarding something precious and the confidential bond with the customer. The premises occupy 750 sq.m. over three floors with each level having a clear function, reflected in the design of the spaces.