seMI presents itself as a unique ecosystem where ideas, creativity, and human connections blossom and grow. Barone Italia, together with Interior Design Milano, Orografie, and D’ORO Collection, transforms the concept of growth into a tangible and immersive experience for visitors, who become active participants in the project, guided through an interactive journey that blends nature, craftsmanship, and technology, highlighting sustainability and conscious design.

Several moments will engage visitors during the interactive exhibition, with different areas set up at the NYX Hotel Milan by Leonardo Hotels, each characterized by a specific concept of connection and transformation.

The Digital Seed – A Path of Discovery
Each visitor will receive a "Digital Seed," a personalized QR code that will allow them to discover the events, projects, and designers involved, connect, explore the meaning of each displayed work, and learn about its production chain.

An Eternal Presence: The Sculpture
Nestled in the heart of the NYX Hotel Milan's urban garden, the sculpture stands as a symbol of connection between past and future, natural and artificial, matter and reflection. A shimmering symbol of resilience and immortality framed in a mirrored architecture that prompts reflection on the relationship between humans and the environment.

Art & Live Performances
Barone Italia's central installation, the forged brass sculpture with a reflective base, will host a live performance by Francesco Barone, who will showcase the creative process in real-time.

A Visionary Space: The Greenhouse
Housed in the heart of the hotel, the futuristic greenhouse presents itself as both a container and an experience. A symbol of care and transformation, it represents the growth of ideas, projects, and relationships. The fusion of light, materials, and reflections creates a surreal environment that dissolves the boundaries between past and future, nature and technology.

Workshops & Innovation
Tipimutati Workshops – Young designers from Politecnico, NABA, IED, and Abadir will reinterpret Orografie furniture, and the winning project will be destined for production.
AI & Creativity – How artificial intelligence can support human ingenuity in creating new design concepts and interactive installations.