Event 2025

Città Paradiso

Where

Solferino28 — Via Solferino, 26, Milano
Map

When

7-13 April 2025

Program

Brands

Solferino 28

The event belongs to

Brera Design District 2025

Architecture Installations Product Design Sustainability Technology

Solferino 28 presents "Città Paradiso", a vision of a human-scale city built around people's desires and needs. An installation by Mario Cucinella and his studio MCA for Corriere della Sera, Living, and Abitare. Unveiled at Design Week, this unprecedented city—both imagined and reflective—sparks a collective discussion on the role AI can play in real cities, redefining the connections between people and space.

"Città Paradiso" is a universe suspended between dream and reality, a visionary installation that transforms space into a surreal and playful experience— a metaphor for imagination and the mind. Large floating bubbles embody thoughts, imaginary and envisioned cities.

- Mario Cucinella, Architect & Founder | MCA Mario Cucinella Architects

AI experience by Engineering, in collaboration with Adobe
Main Partner Haier
Premium Partner CUPRA, Riva Mobili D’Arte e Rivatelier
Partner Acrobatica, Ecopneus, Generali, Marvis, Surfaces Group, The Meter
Technical Partner Artemide
Green by Gardenia with Vivaio Central Park
Wine Partner, Sartori di Verona
Thanks to WeWork, Privitera Eventi