Focus Event

Killer sharks from Qeeboo rock Paul&Shark Montenapoleone boutique

Gli squali 'Killer’ di Qeeboo animano la vetrina Paul&Shark di via Montenapoleone

On the occasion of the highly anticipated Fuorisalone 2021, 'Killer', the décor sharks of Qeeboo, the next-generation Italian brand created in 2016 by the designer Stefano Giovannoni, are the protagonists of a special installation for Paul&Shark, the Italian luxury sportswear brand that elected the shark as his 'guide animal'. 

The shark is the symbol of Paul & Shark. An elegant force of nature, the king of the sea. The shark perfectly embodies the passion for the sea, the sporting vocation, the spirit of adventure and the aspiration to the beauty of the brand, always in the absolute respect for the environment.

The exceptional 'showcase' of this meeting will be displayed in Paul&Shark Flagship store in via Montenapoleone, in the heart of the fashion district, in the week that makes Milan the design capital.

Who said sharks are ruthless killers? Both Paul&Shark and Qeeboo chose to highlight their best side: their beauty and their 'functionality'. Queebo's 'Killer' shark was born from the creative flair of Studio Job, the Dutch designer duo recognized by the Financial Times as one of the most influential design teams, famous for his iconic and playful decorative sculptures of cult for collectors.

Without fins, “Mr Holder was a shark that couldn't swim,” says Job Smeets of Studio Job, its creator. "Then two famous designers with their super power to reinterpret the simplest everyday objects transformed Mr Holder into Killer, an unusual umbrella stand, saving him from his sad fate". Not only umbrella stand, but also waste paper, poolside champagne cooler, declined in the chiaroscuro shades of the colors of the sea, Qeeboo is able to tell the many decorative qualities of the shark.

In the same way Paul&Shark within its collections highlights the stylistic notes,the strength, the elegance, its unique link with its natural element of choice, the sea, as the Italian brand combines its vocational style with innovation and attention to the environment. Passion for the sea, for its ecosystem, which Paul&Shark celebrates with special capsules that support its preservation.

SAVE THE SEA: a tangible commitment to the sea and its protection. This is the Save the Sea project by Paul&Shark: carried out with enthusiasm and continuity by the brand, which uses a certified recycled polyester yarn obtained from the conversion of plastic bottles recovered from the sea.

SHARK TRUST: Paul&Shark supports the Shark Trust, the British NGO whose mission is to protect all the species that live in the marine ecosystem, sharks in particular. Shark protection is a global goal, which requires a global action plan. Shark Trust, in partnership with Paul&Shark, is involved in promoting a better knowledge of the shark, the understanding of its behavior, through outreach and operations that promote positive change. Each season Paul&Shark creates a capsule of garments designed in collaboration with the Shark Trust. 10% of the proceeds from the sales of the capsules will be donated to Shark Trust for promotion and protection operations, which will be dedicated each year to a particular species of shark. 

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Program

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11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
5/9 Sunday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
6/9 Monday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
7/9 Tuesday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
8/9 Wednesday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
9/9 Thursday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
10/9 Friday
11:00 - 21:30
Exhibition - décor sharks from Qeeboo meet the fashion ones from Paul&Shark through the window on Montenapoleone street
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