What is Fuorisalone

Since 2003, Fuorisalone.it has been the reference platform of the Fuorisalone, an event that - together with the Salone del Mobile.Milano - defines the Milano Design Week. Recognised and promoted by institutions as the official communication platform, is a registered trademark with dedicated extensions to China and Japan. Over the years it has been chosen by companies operating in various product sectors and by designers to promote brands, projects and events dedicated to Milan Design Week.

Today, Fuorisalone is much more than that.

Why choosing Fuorisalone

Many years of experience at the service of clients, international brand value and in-depth knowledge of marketing and digital communication.

Fuorisalone represents something unique on an international level. The event that celebrates Milan as the Capital of International Design has confirmed its role in 2020, the year that saw the cancellation of the fair for the first time, with a fully digital communication plan developed by Studiolabo.
The experience gained has made it possible to understand the value of the brand and the context beyond the “moment” of the physical event, developing a new platform that guarantees visibility on its tools and a continuity over time, bringing the content, relationships and culture of the project to the centre of the format.
The current scenario requires: identity, flexibility, delocalisation, networking, multichannel; all ingredients at the basis of the Fuorisalone Design Guide platform.
For this reason, using Fuorisalone as a promotion channel is a strategic choice that improves the traditional marketing and communication activities of brands or traditional media.

Studiolabo and Fuorisalone

Studiolabo is a company based in Milan that has been involved in communication and concept design since 2003. It provides strategic consulting, branding and graphic design services, promotes and produces cultural events linked to the world of design and territorial marketing and is the author and creator of Fuorisalone. it and Brera Design District.

Fuorisalone.it - born as a platform to guide people during the Milan Design Weeks - in 2020, due to the suspension of the physical event for the pandemic, has taken on a renewed role as a spokesperson for design and project culture, both nationally and internationally. A place of experimentation for an alldigital dimension of design.

In 2021 the platform will be revolutionised, becoming a true Design Guide - physical, digital and hybrid - active all year round. In 2022 the Design Guide will be active all year round with projects and activities linked to design brands and more, and a section, the Events Guide, which during Design Week will be activated with all the tools and channels linked to it to become a real means of orientation for events.