An engaged, creative and passionate audience.

02.

Fuorisalone.it is a media that talks about design, architecture and art all year round, in the period before and during the Milan Design Week it sees its highest peak of interest.

This is why we have divided the data into two categories in order to meet the different needs of our customers.

The numbers below are referred to 2023 in our various communication tools.

Piattaforma

Platform

970k

Unique users

4.8mln page views

Average session duration 03:28 minutes.

Instagram

Instagram

13,9mln

Impressions

  • 161k Followers
  • 7,8mln Reach
  • 0.73% Average engagement rate per post
  • 4.37% Average engagement on reach per post
  • 24.3k Average impressions
  • 22.2k Average reach
  • 69% women
  • 31% men
  • 65% età 25-44 anni
  • 37% are from Milano
Facebook

Facebook

1,9mln

Impressions

  • 1.9 mln Impressions
  • 44.900 Followers
  • 1,1 mln Reach
  • 74.9k Page engagement
  • 1.9k Media impressions
  • 1.8k Media reach
  • 68% women
  • 32% men
  • 65% età 25-44 anni
  • 55% are from Milano
LinkedIn

LinkedIn

145k

Impressions

  • 6k Followers
  • 68k Reach
  • 75k Page engagement
  • 450 Media impressions
  • 33% are from Milano
Newsletter

Newsletter

37k

B2C and B2B contacts

43%

Open rate

2%

Click rate

Useful data for evaluating the performance of the website, social channels and newsletters during the communication period relating to the Fuorisalone event.

Piattaforma

Platform

660k

Unique users

4.1mln page views

Average session duration 02:53 minutes.

Instagram

Instagram

184k

Followers (+22k from 2023)

  • 14mln Impressions
  • 9mln Reach
  • 32.9k Average reach per post
  • 19.3% Average engagement on reach per post
  • 150 Published posts
  • 40k Average impressions per post
  • 67% women
  • 33% men
  • 63% età 25-44 anni
  • 16% are from Milano
Facebook

Facebook

41k

Likes (+162 from 2023)

  • 392k Impressions
  • 115k Reach
  • 3.5k Post engagement
  • 212 published posts
  • 618 Average impressions per post
  • 608 Average reach per post
  • 68% women
  • 32% men
  • 65% età 25-44 anni
  • 23% are from Milano
LinkedIn

LinkedIn

7.2k

Followers (+996 from 2023)

  • 81k Impressions
  • 35k Reach
  • 148 published posts
  • 548 average impressions per post
  • 8.4% average impressions rate per post
  • 33% of followers are from Milano
Newsletter

Newsletter

37k

B2C and B2B contacts

42%

Open rate

2.7%

Click rate

Newsletter

Graphic annual growth 2022/2023

Graphic annual growth 2022/2023