An engaged, creative and passionate audience.

02.

Fuorisalone.it is a media that talks about design, architecture and art all year round, in the period before and during the Milan Design Week it sees its highest peak of interest.

This is why we have divided the data into two categories in order to meet the different needs of our customers.

The numbers below are referred to 2024 in our various communication tools.

Piattaforma

Platform

910k

Unique users

  • +4.8mln page views
  • 603k views magazine section

Average session duration 03:28 minutes.

Instagram

Instagram

20mln

Impressions

  • 13,6 mln Reach
  • 393.3K Post engagement
  • 33.1k Average impressions per post
  • 4.3% Average engagement on reach per post
Facebook

Facebook

632.7k

Impressions

  • 261k Reach
  • 6.1k Post engagements
  • 600 Average impressions per post
  • 2.3% Average engagement on reach per post
LinkedIn

LinkedIn

164.4k

Impressions

  • 81.8k Reach
  • 10.5k Post engagement
  • 532 Average impressions per post
  • 4.7% Average engagement rate on impression
Newsletter

Newsletter

33.2k

Registered users

42.5%

Open rate

2.1%

Click rate

Useful data for evaluating the performance of the website, social channels and newsletters during the communication period relating to the Fuorisalone event.

Piattaforma

Platform

726k

Unique users

  • +4mln page views
  • 460k views magazine section

Average session duration 02:53 minutes.

Instagram

Instagram

206k

Followers (+22k from 2024)

  • 14mln Impressions
  • 2.1mln Reach
  • 105.4k Engagement received
  • 39.9k Average impressions per post
  • 4.3% Average engagement on reach per post

68.4% Women
31.5% Men
63% of followers are 25-44 years old
38% of followers are from Milan

Facebook

Facebook

45k

+250 from March 1

  • 137.5K Impressions
  • 89.6k Reach
  • 1.6K Post engagements
  • 300 Average impressions per post
  • 3.9% Average engagement on reach per post

68% Women
31% Men
64.5% of followers are 25-44 years old
54% of followers are from Milan

LinkedIn

LinkedIn

8.3k

+509 from March 1

  • 33.4k impressions
  • 12k Reach
  • 2.6k Post engagement
  • 311 Average impressions per post
  • 12% Average engagement on reach

32% of followers are from Milan

Newsletter

Newsletter

43.2k

+10K from March 1

46%

Open rate

3.7k

Click rate

Newsletter

Graphic annual growth 2023/2024

Graphic annual growth 2022/2023