An engaged, creative and passionate audience.

02.

Fuorisalone.it is a media that talks about design, architecture and art all year round, in the period before and during the Milan Design Week it sees its highest peak of interest.

This is why we have divided the data into two categories in order to meet the different needs of our customers.

The numbers below are referred to 2025 in our various communication tools.

Piattaforma

Platform

1.4mln

Unique users

  • +5.1mln page views
  • 987k views magazine section

Average session duration 02:24 minutes.

Instagram

Instagram

14mln

Impressions

  • 7 mln Reach
  • 364k Post engagement
  • 47.6k Average impressions per post
  • 4.7% Average engagement on reach per post
Facebook

Facebook

364.6k

Impressions

  • 191k Reach
  • 4.1k Post engagements
  • 500 Average impressions per post
  • 3.4% Average engagement on reach per post
LinkedIn

LinkedIn

90k

Impressions

  • 41.2k Reach
  • 9k Post engagement
  • 430 Average impressions per post
  • 8.5% Average engagement rate on impression
Newsletter

Newsletter

40k

Registered users

45.3%

Open rate

2.2%

Click rate

Useful data for evaluating the performance of the website, social channels and newsletters during the communication period relating to the Fuorisalone event.

Piattaforma

Platform

726k

Unique users

  • +4mln page views
  • 460k views magazine section

Average session duration 02:53 minutes.

Instagram

Instagram

206k

Followers (+22k from 2024)

  • 14mln Impressions
  • 2.1mln Reach
  • 105.4k Engagement received
  • 39.9k Average impressions per post
  • 4.3% Average engagement on reach per post

68.4% Women
31.5% Men
63% of followers are 25-44 years old
38% of followers are from Milan

Facebook

Facebook

45k

+250 from March 1

  • 137.5K Impressions
  • 89.6k Reach
  • 1.6K Post engagements
  • 300 Average impressions per post
  • 3.9% Average engagement on reach per post

68% Women
31% Men
64.5% of followers are 25-44 years old
54% of followers are from Milan

LinkedIn

LinkedIn

8.3k

+509 from March 1

  • 33.4k impressions
  • 12k Reach
  • 2.6k Post engagement
  • 311 Average impressions per post
  • 12% Average engagement on reach

32% of followers are from Milan

Newsletter

Newsletter

43.2k

+10K from March 1

46%

Open rate

3.7k

Click rate

Newsletter

Graphic annual growth 2024/2025

Graphic annual growth