The 2026 edition of Fuorisalone, with 1.100 events in the official guide, confirms itself as the most important annual appointment at an international level for the world of design.
The attendance of visitors from all over the world has consolidated Milan’s role as a nerve center for meetings, updates, and business for all industry operators, as well as for enthusiasts and students. According to data from the Research Center of Confcommercio Milano Lodi Monza Brianza, Milan Design Week generated an economic impact of €255 million, marking a +14.7% increase compared to 2025. A result that confirms, and likely exceeds, initial estimates, considering the strong return reported by local businesses, which in a single week often achieved revenues equivalent to over a month of average trading. A widespread and cross-sector economy that continues to represent one of the most significant impacts of the event on the city.
From major brands to independent initiatives, projects across the city’s districts interpreted the theme Be The Project as an invitation to rethink design not as a formal outcome, but as an open and constantly evolving process. More than finished objects, exhibitions presented journeys: practices of research, experimentation, and transformation, where design takes shape through dialogue between people, materials, technologies, and contexts. Immersive installations, reactive environments, and site-specific narratives made visible what is usually hidden: method, time, error, and adaptation. In this sense, artificial intelligence and emerging technologies were not only tools but active parts of a non-linear design process, capable of learning and evolving. From sustainability research to new visions of living, from material experimentation to hybridizations between physical and digital, the 2026 edition presented design as a relational and dynamic process, where value lies not in the final result but in the trajectory that generates it, a set of attempts, connections, and transformations continuously redefining the relationship between individuals, technology, and environment.
2026 Edition
With over 1,100 events listed in the official Fuorisalone.it guide, out of more than 1,300 events citywide, the 2026 edition recorded an attendance of over 500,000 visitors, including 104,000 registered users on Fuorisalone Passport, further strengthening Milan’s role as a platform for exchange, knowledge, and new opportunities. The Brera Design District confirms itself as a key reference point of the event, with 320 events distributed across 217 permanent showrooms and numerous outstanding venues. Alongside Brera, the districts of Tortona, Durini, 5VIE, Isola, and Porta Venezia played a central role, together with increasingly relevant independent destinations such as Alcova, MoscaPartners Variations, and Convey, as well as a constellation of installations spread across unexpected architectures, historic palaces, courtyards, and temporary spaces.
Great success for Fuorisalone Passport, which for the first time enables a structured understanding of audience profiles and behaviours. Tested within the Brera Design District across 63 events, the project recorded 104,000 registered users, 64% of whom were women. Consistent data also emerges from the digital audience: since January 2026, the Fuorisalone.it platform recorded 820,000 unique users, with 320,000 in the week of April 20–26 alone, for a total of approximately 4.1 million page views. The audience consists of 62% women, with users accessing the platform not only from Italy but mainly from China, Germany, the United States, Switzerland, Spain, and Japan. Fuorisalone Passport also marked a first in Italy with the introduction of 5G Standalone (5G SA) at a public event. Thanks to the contribution of iliad, Technical Partner of the platform, which provided its infrastructure and next-generation technologies, it was possible to enable an advanced system for real-time check-ins and access flow management.
Among social media channels, Instagram confirms itself as the main driver of engagement: the profile @Fuorisalone recorded an increase of 28,000 followers, reaching 240,000, with 8.3 million impressions and 220,000 interactions. The newsletter also continues to grow, reaching 75,000 subscribers, supported by integration with Fuorisalone Passport.
Users
Women
Men
Followers average data
25/44 years old
from Milan