The 2025 edition of Fuorisalone, with 1,066 events in the official guide, confirms itself as the most important annual appointment at an international level for the world of design.
The attendance of visitors from all over the world has consolidated Milan’s role as a nerve center for meetings, updates, and business for all industry operators, as well as for enthusiasts and students. A design week that, according to estimates by Confcommercio, generated an economic impact of €278 million (data to be confirmed in the coming days), with an increase of 5.8% compared to 2024.
From major brands to independent initiatives, in the various districts of the city many designers and companies embraced this year’s theme – Connected Worlds – focusing on participatory and generative design, celebrating interaction through design and forms of artificial intelligence, increasingly present. From immersive and site-specific installations to research in sustainability, from the production of new materials to visions of future living, from electric mobility to crossovers between physical and digital: the key of the 2025 edition was to weave connections between various aspects of our life, between the human dimension, technology, and nature.
2025 Edition
The Fuorisalone.it events guide featured online 1,066 events, documented on the website with more than 5,000 images produced by over 100 e.Reporters, students selected from the Politecnico di Milano and Northeastern University of Boston.
Since the beginning of the year, the edition has seen an online audience growth of 5%, with more than 660,000 unique users and over 4 million page views, with visitors from 166 different countries (Italy, Netherlands, United States, Ireland, Germany, Switzerland, France, United Kingdom, Spain), with search queries balanced between locations and brands, particularly related to names in the fashion and technology sectors, which continue to be increasingly relevant dimensions within Milan Design Week..
Among the most visited social channels, Instagram was first, where @Fuorisalone gained 16,000 followers since the press conference, reaching 4 million impressions. The brands connected to the events were 838 in total – Italian brands leading with 551 presences, followed by Germany, France, Switzerland, Spain, United Kingdom, United States, and Japan. According to a survey carried out by Fuorisalone.it, most events (26%) occupied spaces between 36 and 80 sqm, while those between 80 and 150 sqm were slightly lower at 22%; followed by spaces between 20 and 35 sqm (17%), less than 20 sqm (9%), and over 150 sqm at 3%..
Users
Women
Men
Followers average data
25/34 years old
from Milan