Designers TCL DIC - Design Innovation Center

Founded in 2020, the TCL Design Innovation Center (DIC) is the corporate design center of TCL Technology, bringing together the design teams of all its multi-category business units to provide a unified design language and experience across all products.

DIC shows TCL's overall design strategy and promotes the standardization and unification of design style and design language for all category products. DIC accelerates TCL’s diversified product portfolio with award-winning designs driven by a deep understanding of consumer insights. A multidisciplinary group of designers shares a singular mission to conceptualize outstanding industrial design, intuitive user experience & best aesthetic visual design to all our users and demonstrate TCL’s brand spirit of INSPIRE GREATNESS.