JANUS et Cie Introduces VR Experience for Milano Showroom
On April 12, 2021, in tandem with Milan Designer’s Week, JANUS et Cie is pleased to announce the launch of a VR experience for their flagship showroom in Milan. The interactive platform allows visitors to explore a selection of furniture, textiles, and accessories and to view the new Chopstix collection designed by Paola Navone.
Accessed via the dedicated webpage, guests are virtually welcomed at the spacious entrance of the Milan showroom and are free to explore the bright and elegant ground level, then scale the central staircase to discover the other three floors. The hyperlinked interactive buttons enrich the digital experience providing access to informative product content, such as the available finish options, spec sheets, and instructions for care and maintenance. Much like a physical showroom, the VR will also be updated often in accordance with the brand’s feature collections and new offerings to mirror the setup of the actual Milan showroom.
The digital reproduction of the JANUS et Cie showroom at Via Fatebenefratelli will present a selection of furniture collections by Paola Navone for Milan Designer’s Week: visitors will not only be able to view the new Chopstix collection, including the armchair that was recently honored with a 2021 Red Dot Award, but also Navone’s Dolce Vita and Strada outdoor collections.