Selected Focus Event

TRUE TO NATURE. The Show is back.

Signature Kitchen Suite, the premium appliance brand of the LG Electronics group, which has always made respect and passion for food into a philosophy, sets out to raise awareness regarding the need to rediscover a strong bond with nature as a key factor in our lives, also in the city. Getting back to nature means fully appreciating the world around us, retraining ourselves to treat it with respect and love, becoming active protagonists in the creation of a positive present and a better future.

Visitors are invited to take part in an immersive experience that begins in the outdoor gallery adjacent to the arches of Porta Nuova and continues through the three levels of the showroom, which during Design Week will display an updated and even “greener” image, thanks to a restyling project by the studio Calvi Brambilla.

In the outdoor area, the large-scale illustration created by Carlo Stanga provides an introduction to the experience. For Signature Kitchen Suite, the artist has made a macro-view of the city of Milan, reinterpreted from a “True to Food” perspective, as an explicit invitation to rediscover the importance of contact with nature, even in the city. From the “terrace” over Milan of Signature Kitchen Suite, it is possible to observe a new city, between reality and imagination, where nature (and food) become part of the landscape.

Inside the showroom, Signature Kitchen Suite hosts a number of producers of foods and beverages synonymous with excellence and quality, from the production of balsamic vinegar in Modena to the dégorgement of Champagne beer. Guests can discover these activities first-hand, enjoying their results. The itinerary is an invitation to rediscover the value of food, its timing, the seasonal techniques and workmanship that make it possible to treat raw materials with respect, in tune with nature. A respect that for Signature Kitchen Suite should continue in our homes, where the technology and design of appliances become key elements to improve the conservation and preparation of foods.

Storytelling is a key aspect of True to Nature. To “tell a story” means transmitting knowledge and traditions. In this way Signature Kitchen Suite, through visual impressions, words and food experiences, accompanies its guests in a saga of excellence to be respected, sustained and communicated, to write the story of a sustainable culinary future of exceptional value.

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Contacts

Sito Web: www.signaturekitchensuite.it

Email: showroom@signaturekitchensuite.it

Program

0/4 Thursday
1/4 Friday
2/4 Saturday
3/4 Sunday
4/4 Monday
5/4 Tuesday
6/4 Wednesday
7/4 Thursday
8/4 Friday
9/4 Saturday
10/4 Sunday
11/4 Monday
12/4 Tuesday
13/4 Wednesday
14/4 Thursday
15/4 Friday
16/4 Saturday
17/4 Sunday
18/4 Monday
19/4 Tuesday
20/4 Wednesday
21/4 Thursday
22/4 Friday
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24/4 Sunday
25/4 Monday
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27/4 Wednesday
28/4 Thursday
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30/4 Saturday
31/4 Sunday
0/5 Saturday
1/5 Sunday
2/5 Monday
3/5 Tuesday
4/5 Wednesday
5/5 Thursday
6/5 Friday
7/5 Saturday
8/5 Sunday
9/5 Monday
10/5 Tuesday
11/5 Wednesday
12/5 Thursday
13/5 Friday
14/5 Saturday
15/5 Sunday
16/5 Monday
17/5 Tuesday
18/5 Wednesday
19/5 Thursday
20/5 Friday
21/5 Saturday
22/5 Sunday
23/5 Monday
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27/5 Friday
28/5 Saturday
29/5 Sunday
30/5 Monday
31/5 Tuesday
0/6 Tuesday
1/6 Wednesday
2/6 Thursday
3/6 Friday
4/6 Saturday
5/6 Sunday
6/6 Monday
10:00 - 18:30
Press preview - Preview event for the Italian and international press.
7/6 Tuesday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
8/6 Wednesday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
9/6 Thursday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
10/6 Friday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
11/6 Saturday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
12/6 Sunday
10:00 - 21:00
Exhibition - TRUE TO NATURE. The Show is back.
13/6 Monday
14/6 Tuesday
15/6 Wednesday
16/6 Thursday
17/6 Friday
18/6 Saturday
19/6 Sunday
20/6 Monday
21/6 Tuesday
22/6 Wednesday
23/6 Thursday
24/6 Friday
25/6 Saturday
26/6 Sunday
27/6 Monday
28/6 Tuesday
29/6 Wednesday
30/6 Thursday
31/6 Friday
Photos
of the event

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