Fuorisalone
Award
The first award dedicated to the most memorable Design event and to the most significant projects of the Milan Design Week, realized with the contribution of the Lombardy Region, through the call DEMO - Iniziative ed Eventi di Design e Moda.
The Fuorisalone Award selects and promotes both the most distinctive installations on show in Milan
(Audience Award) and also contents, projects, activities of interest
for the international design community (Special Mentions).
The Audience Award aims at having a democratic value,
since it is decided on the basis of direct public votes.
The public will be called, for the first time,
to vote for the most exciting and incredible installations of the Fuorisalone.
A combined work carried out by a technical committee
will instead focus on contents of relevance for the Design sector that are qualitatively innovative and rich in meaning.
The selected projects will compete for four special mentions.
This section of the award supports the value of Design Culture,
which is not necessarily only expressed in its physical and aesthetic appearance,
but also in its deeper meaning, producing value and offering alternative and increasingly innovative visions.
How to vote
Fuorisalone.it Award
The Fuorisalone audience will be able to vote directly online at www.fuorisalone.it.
The selection of the 20 most memorable installations will be presented on the web page dedicated to the Fuorisalone Award.
Users can select their favourite by simply clicking on the voting icon.
At the end of the Design Week the voting will be closed and the winner announced.
The possibility to vote for will be active during the days of the Milano Design Week.
Special Mentions
The work of the Technical Committee, made up of professionals from the sector and jurors,
will focus on contents of relevance to the world of the project and design,
qualitatively innovative and rich in meaning.
The Special Mentions aim at recognising the objective value linked to the Culture of the Project,
not just the physical/aesthetic aspect of the artefact or installation.
The selected projects will compete for the 4 Special Mentions in the categories:
INTERACTION
Projects that create an immersive experience capable of stimulating
the senses and actively involving the public.
SUSTAINABILITY
Projects that give shape not only to virtuous processes and products with a low environmental impact:
sustainability as a means for imagining new solutions for tomorrow.
TECHNOLOGY
Projects that innovate by restoring a balance between humans and their environment:
the use of technology as a central factor in protecting the planet.
COMMUNICATION
Projects that produce a clear and immediate communication design,
adopting an inclusive language that embraces human diversity.
The special mentions cannot be voted for by the public,
instead the winners will be decided by the jury set up by Fuorisalone.it
How to submit your event
All brands and designers can submit their projects.
By registering and uploading your event page on Fuorisalone.it (through free or paid registration)
you can automatically apply for the Special Mentions, thus competing for the selection.
The Jury
Discover the leading names in the sector who will be part
of the jury voting for the Special Mentions collected by Fuorisalone.it.
The Observers
A group of journalists and operators in the sector, recruited by Fuorisalone.it,
will select the best contents, projects and activities of interest to the world of design,
according to the categories of the Special Mentions,
in addition to the applications and recommendations received on Fuorisalone.it:
The award
We thought about the award as a form of synthesis representing the complexity of the activities and connections
that define Design Week, expressed in the form of data on the Fuorisalone.it platform.
Through a readout of the last two years, which have seen four hybrid editions of the event,
the data comes to life in an organic form, thanks to the interpretation of an Artificial Intelligence
capable of measuring and representing complexity.
The result is an image of the Fuorisalone that is the physical expression of a digital data.
The winner of the Fuorisalone Award will be awarded with the physical prize and a related NFT,
through which he/she will be able to visualize in detail the virtual processing of the Fuorisalone data.
The decision to match the award with an NFT is driven by the desire of
Studiolabo,
author of Fuorisalone.it, to always develop new and innovative communication processes
and languages capable of creating a direct relationship with the context, making the most of the opportunities offered by digital world.
The production of the NFT and the management of the digital content of the award
will be carried out by Unframed721.
Mauro Martino:
author of the Award
The 3D representation of the complex data related to Fuorisalone.it will be handled by Mauro Martino, digital artist, Principal Research Scientist at the MIT-IBM Watson AI Lab (Cambridge, MA, USA) where he founded and directs the "Visual Artificial Intelligence Lab". Expert in AI - Artificial Intelligence, Mauro Martino will create a "network sculpture", an abstract mathematical construct, a synthesis of the processing of both physical and digital data collected through the Fuorisalone web platform. The result will be a digital diagram made up of nodes (point-like objects) and links (one-dimensional lines) that will also be translated into an organic three-dimensional physical object.
The Fuorisalone Award is made possible thanks to the contribution of Regione Lombardia through the call “Bando DEMO - Iniziative ed Eventi di Design e Moda”.
