Brands Second White

Second White
A Journey for Searching the Essentials


The Second White design agency was founded in 2016. Second White introduced the First Collection (2017) and the Second Collection (2018), which captured the company's values with the slogan "Only the Essentials". The brand is expanding with clients in the United States and Europe, starting in Korea and China. Apart from designing products, the company strives to achieve harmony between usability and sensibility in various areas, including graphic design and BX design, and is creating a foundation for intrinsic value. 


It is Second White's belief that it is appropriate to set the measure of fundamental beauty by the existence of something that has not changed in a long time. By relying on a familiar and stable experience, such as beauty and familiarity, the company is able to convey another novelty without forcing the consumer to become familiar with completely new products.  

Second White, 1f, 35, Jeungga-ro, Seodaemun-gu, Seoul

South Korea
+82 10-2883-1461
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