Brands Driade

Founded in 1968, Driade quickly gained a well-recognised positioning in the High Luxury

segment of the branded design furniture market.

Driade’s reputation is linked to eminent designers and cultural personalities, authors of

many icons: Philippe Starck, Ron Arad, Fabio Novembre, Patricia Urquiola, Rodolfo

Dordoni, Konstantin Grcic, Antonia Astori, Enzo Mari, Alessandro Mendini, Borek Sipek

among others.

The collection covers the whole home and ranges from objects of art to daily use tools,

furniture for one of a kind houses, marvelous gardens, smart office and flamboyant public

spaces.

From a season in which design determined a new trend in terms of mindset, function and

image, Driade was one of the greatest representatives, being the first to invent a koiné that

is understood at any latitude because written in different languages and codes.

If it were a city, it would be New York, London or even Rome at the time of Caravaggio, or

more simply the Milano of the Astori Family.

It now lives in many cities, in the most exclusive or stylish abodes, giving rise to a sinuous

balance between coherence and change, break and culture, following the myth of design

that goes “from the spoon to the town”, in a collection that has become lifestyle.

After five decades Driade remains consistent by following this philosophy and joie de vivre.

Driade is an eclectic mix made of Rock, Pop, Sexiness, Sophistication and

Experimentation.

The brand continues to astonish thanks to the new Artistic Direction of Fabio Novembre.

That’s why Driade is LABORATORIO ESTETICO!

Since 2013, the company has been part of ItalianCreationGroup, a luxury holding that

operates in Home Design.

The company is part of Altagamma, the Foundation that gathers High-End Italian Cultural

and Creative Companies, recognized globally as authentic ambassadors of Italian style.