Fuorisalone Japan

The design network between Italy and Japan.

Discover the project

Fuorisalone.jp - a platform that shares the identity and know-how of Fuorisalone.it - was created to communicate the best Japanese design, its creativity and lifestyle with the backdrop of its key cities, Tokyo and Osaka.
It promotes the best Japanese design on show in Milan during the design week, connecting the design community to form a single network, creating a cultural and commercial bridge between the two worlds.

Il progetto è nato in occasione del primo evento di Fuorisalone in Giappone - ad Osaka nell’ottobre del 2019 - da nome Design Link, un Festival nato dalla collaborazione con Daimaru, il più grande Department Store del Giappone.
La prima fase del progetto ha visto la creazione di un database di contatti di designer e aziende giapponesi legati alla Milano Design Week al fine di definire il contesto di riferimento e individuare i suoi protagonisti. In occasione delle quattro edizioni di Fuorisalone proposte nel 2020 e 2021, nonostante la pandemia, Fuorisalone ha promosso e raccontato sui suoi canali queste realtà dando inizio alla promozione del progetto.

L’obiettivo a medio termine per Fuorisalone.Jp, una volta superata definitivamente la crisi pandemica, è diventare un punto di riferimento, una community organizzata intorno al mondo del design giapponese in grado di creare opportunità strategiche e commerciali, in vista dei grandi eventi del futuro.

The objectives of the Fuorisalone.jp platform

Developing opportunities dedicated to the Japanese market.

Fuorisalone.jp aims eventually to become a container of all design projects carried out in Japan, creating the necessary network of international relations and contacts, and representing a strategic reference point between Milan, Tokyo and Osaka in the name of Design.

Offering a range of services that support the relation between Italy and Japan.

Fuorisalone.jp offers bespoke services, solutions and consulting, by rolling out a consulting team of professionals, in order to capitalize on the business opportunities between Italy and Japan within the design industry; it is an organized point of reference, capable of helping Japanese companies and designers, in relation to the Italian market and in particular with the Fuorisalone event; it’s a facilitator able to simplify the logistics-organizational processes, communication and promotion of an event, in both Italy and Japan.

Presenting the best of international design live at the Fuorisalone in Milan with a focus on Japan.

Fuorisalone.jp unveils and depicts the best of Milan Design Week, with both a preview and live, through editorial content, communication channels and plans designed specifically for the Japanese public; it activates dedicated routes, through the publication of interviews, links and stories.

Forming a single design network between people, events, projects.

Fuorisalone.jp- having a strong identity and a privileged relationship with Milan and its Design Week- embodies the ideal binder and reference point, offering an index of contacts and stakeholders from the world of design and the calendar of all the best design&art themed festivals and events in Japan.

What can the Consulting Team do?

Milano

  • Offer orientation and solution to those who wish to participate in the Fuorisalone in Milan, offering services such as location scouting / shipping and logistics / permits / catering / security as well as local architects / fitters / press office and local pr.
  • Ensure overview of the whole process and a dedicated communication plan for the event, managed by an Italo-Japanese staff, operating in the two locations of Milan and Tokyo.
  • The services offered go beyond Design Week and focus on promotional activities and networking with the Italian market, offering direct support and strategic advice for the activation of new opportunities.

Tokyo

  • Create and develop a local design community, through networking services and events.
  • Offer direct advice for international companies aimed at creating business opportunities in the Japanese market in terms of product distribution and positioning, as well as for co-marketing development with companies, designers and local craftsmen.
  • Create dedicated formats for the world of Interior Design through the activation f projects in the form of a collective, signed by Italian designers and brands with the support of public and private institutions.