Italgraniti Group Flagship Store
There are two essential elements of the Italgraniti Flagship Store, designed by architects Andrea Parisio and Giuseppe Pezzano: "living" the great potential of ceramics and discovering them through a large library of sizes, colors and textures.
The setting is intended to recall the interior of a house with an all-Italian classicism, where the light, filtered by the colonnade, marks the shadows that enhance the materiality of the large slabs of the Silver Grain collection.
The same slabs cover the monumental kitchen of rationalist memory.
As in a theater, the limit of the "scene" is marked by the curtain, beyond which the ceramic material can be analyzed, studied and composed.
Thanks to the material library positioned in the center, it is possible to perceive the multiplicity of samples, to then deepen the vision in the micro environments and in the large slabs present in the side displays.
Finally, in a specially dedicated space, you have the opportunity to develop ideas and transform them into a real project.