Maison Valentino, on the occasion of Milan Design Week, presents a special installation in the boutique in Via Montenapoleone. The windows and interiors are inspired by the world of theatre, the protagonist of the Valentino ACT show and the shots of the new campaign.
Real and virtual elements come together inside the boutique: vintage theatre chairs and curtains in latex and red velvet characterise the layout; a ledwall recreates the atmosphere of the fashion show with special footage from the Piccolo Teatro in Milan. Through the exploration of artistic language, a clear and incisive sign materializes what is now the Valentino identity: both sensual and romantic, nourished by memories but not nostalgic.
A celebration of individuality and diversity, through an amplification of different voices and visions, to form a community united by empathy and connection.