Event 2022

The shurouq collection

FROMM., the brand-new design platform from Qatar, has chosen the Milano Design Week as the most dynamic showcase for the world of design to launch their first collection, the “Shurouq” Collection. An innovative concept inspired by Qatari heritage, interpreted by talented Qatari designers, bringing traditional heritage into contemporary pieces and spaces.


FROMM.’s Shurouq Collection was designed in Doha, engineered in Milan, prototyped in Brianza, and will be produced where the best know-how is. This process truly shows FROMM.’s global reach and innovative design process that uniquely addresses “glocal” consumers needs.


Designed by Shua'A Ali and Maryam Al Suwaidi, both Qatari designers, The Shurouq Collection is the result of a co-design process and consists of seven products.


FROMM. invites you to immerse yourself in The Shurouq Collection, visualize the designer's inspirations, and allow yourself to discover and experience how this collection can enrich your living spaces.


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