Since 2014, FAINA establishes the traits of Ukrainian design — naive, primitive, with a strong cultural code. 'Live design' — the philosophy of the brand, centers around the connection to earth and ethnic roots, as well as passing on heritage through spirited collections of modern furniture, lighting and decor.

The central piece of the exposition is a handwoven Tree of Life tapestry. 
Rough, loosely woven stitching recalls light, crumbly soil. The nature of Ukrainian earth and the nature of the tapestry intersect. The ancestral craft of wool weaving called 'lizhnykarstvo', passed down through generations in Ukraine, is revived in the tapestry’s process of creation.

Founder of FAINA, Victoria Yakusha, encrypted a symbol from the culture of Trypillians into the Tree of Life tapestry. Fo the Trypillians, an indigenous people settled around modern-day Ukraine 5,400 to 2,700 BC, the symbol carried the meaning of life, procreation, and connection to ancestors.

Domna armchair is a design reminiscence of an ancient ceramic sculpture of the Trypillian Venus. Standing out with feminine forms and curves, DOMNA is an embodiment of Mother Earth, gives life and protects it.

To conclude the exhibition, FAINA enlivens the space with animistic Soniah floor lamps which stem from the ground. Soniah (Ukrainian for sunflower) is one of the symbols of Ukrainian soil. Textured primitive shapes of the design pieces are hand-sculpted with the sustainable material — Ztista, signature for the brand.

In the effort to protect Ukrainian cultural heritage, currently under threat of Russia, FAINA donates part of the funds from each design piece to support and rebuild Ukrainian cultural institutions affected by war.

The exhibition will be accompanied with the film  “Land inspires”. A design expedition to Ukraine, a unique project by Victoria Yakusha aimed to draw attention to the Ukrainian endangered crafts and rich cultural heritage.