Event 2023

IQOS - Fabio Novembre


Brands
IQOS
The event belongs to
Tortona Rocks 2023

IQOS, one of the most awaited presences of the Fuorisalone, participates in the design week by launching its collaboration with the designer and architect Fabio Novembre. Thus IQOS CITY was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, IQOS ILUMA is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the IQOS community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.

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Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
10:00 - 21:00
Press preview - Entry is reserved for adults
18/4 Sunday
10:00 - 21:00
Exhibition - Entry is reserved for adults
19/4 Monday
10:00 - 21:00
Exhibition - Entry is reserved for adults
20/4 Tuesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
21/4 Wednesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
22/4 Thursday
10:00 - 21:00
Exhibition - Entry is reserved for adults
23/4 Friday
10:00 - 21:00
Exhibition - Entry is reserved for adults
24/4 Saturday
25/4 Sunday
26/4 Monday
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday
Photos
of the event