Event 2023

IQOS - Fabio Novembre


Brands
IQOS
The event belongs to
Tortona Rocks 2023

IQOS, one of the most awaited presences of the Fuorisalone, participates in the design week by launching its collaboration with the designer and architect Fabio Novembre. Thus IQOS CITY was born, an immersive space projected towards the city of the future. Thus, in this new creative and visionary experience, IQOS ILUMA is transformed, through the creation of 4 patterns conceived by Novembre Studio, from a design object to a building, populating a virtual city that is the protagonist of the immersive graphic performance. The installation, like every year, is dedicated to the IQOS community and to all the people of the Fuorisalone, once again celebrating the transformation path between art and innovation of Philip Morris Italia.

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Program

0/4 Tuesday
1/4 Wednesday
2/4 Thursday
3/4 Friday
4/4 Saturday
5/4 Sunday
6/4 Monday
7/4 Tuesday
8/4 Wednesday
9/4 Thursday
10/4 Friday
11/4 Saturday
12/4 Sunday
13/4 Monday
14/4 Tuesday
15/4 Wednesday
16/4 Thursday
17/4 Friday
10:00 - 21:00
Press preview - Entry is reserved for adults
18/4 Saturday
10:00 - 21:00
Exhibition - Entry is reserved for adults
19/4 Sunday
10:00 - 21:00
Exhibition - Entry is reserved for adults
20/4 Monday
10:00 - 21:00
Exhibition - Entry is reserved for adults
21/4 Tuesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
22/4 Wednesday
10:00 - 21:00
Exhibition - Entry is reserved for adults
23/4 Thursday
10:00 - 21:00
Exhibition - Entry is reserved for adults
24/4 Friday
25/4 Saturday
26/4 Sunday
27/4 Monday
28/4 Tuesday
29/4 Wednesday
30/4 Thursday
31/4 Friday
Photos
of the event