“The Bespoke Home, Bespoke Life” presented by Samsung.

- Make your home more beautiful, connected and sustainable

Samsung Electronics will showcase Bespoke Home that embodies its vision of “Sustainability•Connectivity•Design” at Fuorisalone 2023 in Milan. Collaborations with talented artists will also be unveiled.

The booth’s Sustainability Zone allows visitors to explore Samsung home appliances’ eco-conscious solutions, encompassing everything from production and distribution to usage and recycling. The space designed in collaboration with renowned artist Seungji Mun visualizes the importance of sustainability by incorporating recycled materials into each aspect of the space’s design. To reinforce the importance of sustainability, Samsung has chosen to recycle many of the materials used for this exhibition rather than dispose of them.

The Bespoke Home Lifestyle section allows visitors to experience true connectivity. Using Smarthings apps in the kitchen and living spaces, visitors can enjoy the hyper-connected experience of automating different devices with SmartThings. This offers an opportunity to experience how it feels to create closer connections between home appliances, and between home appliances and daily life.

Located in the Design Zone, the Bespoke Gallery allows visitors to enjoy a personalized experience by customizing refrigerators. Visitors can choose from a variety of door panel colors to create their own unique refrigerator design. The booth also includes an exhibition space from artist Hosuk Jang that combines the design values of both Bespoke and European social club. The space has been filled with Bespoke products, which have been customized with unique designs that incorporate frames into panels. Bespoke Appliances become art pieces with frames.

Consumers’ lifestyles are rapidly changing, and new values are becoming more important. As a leading global company that pioneers the future, Samsung Electronics has established a bold vision for this new era: “Sustainability•Connectivity•Design,” and is incorporating its vision into its products. “The Bespoke Home, Bespoke Life” presented by Samsung is open to the press on April 17th and to the public from April 18th to 23rd at Art Point Superstudio, Via Tortona, 27, 20144 Milano, with free entry.

Press Preview: April 17th 3 p.m. – 8 p.m.

Public Open: April 18th - 22nd 11 a.m. - 9 p.m. / 23rd 11 a.m. - 6 p.m.