Triumph, the international lingerie brand, launched an exciting, new collaborative collection with British lifestyle brand, Wildehouse. The collaboration was officially launched during Milan Design Week at an event in its Milan store that became a creative arena in which female artisans came together to create live art, using a variety of mediums.

To mark the launch and celebrate the ethos of Design Week, Triumph invited Wildehouse’s founder and designer, Kerry Tighe to create unique and impactful design illustrations in her signature stand-out style. The bold, bright aesthetic of Kerry’s illustrations perfectly mirrored the capsule collection, which launched officially on 20th April. The range, which includes home and swimwear pieces in inclusive, flattering designs feature Wildehouse’s maximalist patterns, eye-catching colour palettes and unique prints.

Joining Kerry on the day were other talented, female creatives who produced bespoke live art in different mediums, including weaving and textile tufting. A specialist weaver translated Kerry’s illustrations into a woven piece of art perfectly showcasing a plurality of styles. Meanwhile, a textile artist produced expressive ‘word art’ in tufted designs, which reflected a variety of feelings and moods that visitors could interact with.

Triumph curated the event to enable female creatives to showcase their own representation of the world via their individual artistic approach, style and technique. The result was a creative hub that took contemporary craftmanship and showcased the vibrant and dynamic expression of modern artistry and design.

Triumph is committed to supporting creative brands and design talent from across the globe and the in-store event that aligned with Design Week is a true testament to that commitment.

In the true spirit of Design Week, the launch event was open to all, welcoming visitors to experience the creative process of the live in-store art being created and explore the new Triumph x Wildehouse collection. Triumph’s dedication to championing and supporting artistic female talent is truly reflected in this collaboration and event and the brand is committed to continuing to support and elevate creativity from all corners of the world.