Event 2024 Digital event

Eden Unveiled by Domenico Pellegrino X Marella

Digital event

Marella, a contemporary clothing brand belonging to the Max Mara Fashion Group, takes part in Milan Design Week 2024 with an installation by Sicilian artist Domenico Pellegrino. The installation will illuminate the windows and the interior of the Marella flagship store in Corso Vittorio Emanuele, also covering the outdoor area in front with green. The work, strongly inspired by the myth of the birth of Spring as a universal and regenerative force, is characterised by wood and luminaria installations coloured by acrylic enamels, a distinctive trait of the artist.

The ‘right’ words selected by the artist and integrated in the work are Strength, Harmony, Love, Delicacy, Calm, Lightness, Energy and Confidence, each aimed at conveying the brand’s values and Pellegrino’s view of the female universe. A poetic, multicultural message strongly dedicated to women, consistent with the concept of women empowerment that the brand launched in 2022.

Inside the installation a hidden phrase and an impactful flowery wall will generate interaction and UGC with the aim of making viral the initiative and the messages it contains. The Marella store will also host the design brand Et al. by furnishing the sales area with the ARI chairs, previewed at the Salone del Mobile 2024.

The luminaria work will be available to the public from 12 April until the closing day of Design Week, 21 April 2024.

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