Event 2024

Electrolux EcoLine Hub

The sustainability of your home reflects on the environment

Where

Parco BAM — BAM – Biblioteca degli Alberi Milano – Area Cedri, Milano
Map

When

16-21 April 2024

Program

Entry rules

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Brands

Electrolux

The event belongs to

Brera Design District 2024, Fuorisalone Award 2024: Mention Sustainability, Portanuova Fuorisalone

Bathroom Kitchen Sustainability Technology

Special Mention Fuorisalone Award

Sustainability

It is a project of great impact, developed to draw attention to the issue of sustainability and the small, simple daily actions that can contribute to protecting the environment. Starting from the outside, the Hub has been designed to send a clear, strong message and it is an invitation to environmental awareness: the mirrored walls are intended to inspire each home to minimise the waste of precious resources and to maximise integration with nature. From the outside, it looks like a large parallelepiped, perfectly integrated into its surroundings. Inside, the Hub replicates a real home that embodies the spirit and values of Electrolux in every detail: from the Scandinavian design to the eco-friendly furniture elements and appliances, all from the EcoLine selection, which includes solutions that help people make energy the most efficient choice every time they use them. The cosy rooms are divided into a Kitchen area, with an oven, induction hob, dishwasher and fridge-freezer, and a Laundry area, with a washing machine and tumble dryer: each visitor will be able to discover all the new models in an in-depth and immersive way.