IKEA presents a new exhibition and one of its most iconic collections. Throughout the week, visitors will have the chance to enjoy interactive experiences, explore the principles of Democratic Design, and witness the world premiere of the new STOCKHOLM 2025 collection. This series of products celebrates high-quality Scandinavian design, turning its items into true collector's pieces while maintaining an affordable price. 

 Also in the exhibition will be the area called ‘Do Something. Change Everything.’, which explores how small, everyday actions can create meaningful impact. The deep IKEA knowledge of life at home and sustainability will be at the forefront, as the brand highlights its ongoing work to inspire positive habits. The exhibition will showcase the concrete steps IKEA is taking to make sustainable products a reality and inspire lasting change to the way we live. 

From morning to evening, the location will open its doors and welcome everyone from design-enthusiasts, music-connoisseurs, food-lovers and the creatively-curious alike. The space will be packed with activities throughout the week, with a house-band onsite every evening, and artist-collectives from Milan and further afield curating a nightly party, open to all with no registration required. Labs and talks on a range of topics from screen printing to flag making, and lively discussion over an aperitivo with Munich-based creative platform Public Possession will take place every day.   

As always during Milan Design Week, the IKEA venue will be the perfect place for tired feet and hungry stomachs. The restaurant will serve a delicious range of affordable food and drinks, including Smörgås Sensation, this year’s follow-up to 2024’s massively popular Hot dog Extravaganza. “Smörgås” is the Swedish word for sandwich, and visitors will savour this slice of Scandinavia in the heart of Milan, designed and served-up only for Design Week 2025. 

The IKEA presence at Milan Design Week will extend beyond Via Vigevano 18, as the brand, for the second year in a row, will support The Glitch Camp by Istituto Europe di Design (IED). The urban campsite, which is free to stay at, is specifically for students who will travel from all over the world for Milan Design Week. IKEA Italy will provide “Perfect Sleep Kits” for each tent, enabling a better sleep for the students. This year, IKEA is also collaborating with students from IED to create both indoor and outdoor common areas at the camp that feature second-hand furniture, further emphasizing its commitment to sustainability and the circular economy.