Ten years of innovation, ten years of connections transforming the home into an intelligent ecosystem. On the occasion of Milano Design Week 2025, Samsung celebrates a major milestone - the 10th anniversary of Samsung SmartThings Home, its showroom in the heart of the Porta Nuova district, where visitors have been experiencing the benefits of connected living since 2015. To mark this journey, Samsung invites the public to immerse themselves in a series of events inspired by Connected Worlds, the theme of Fuorisalone 2025.

To celebrate this decade of innovation, from April 8 to 12, Samsung is offering a unique experience that showcases the future of living. Showcooking sessions, digital art installations, beauty experiences, expert talks, and an exclusive Smart Café in collaboration with Lavazza will transform SmartThings Home into a hub of creativity and innovation, demonstrating how a connected home can make every moment easier, more engaging, and more exciting.

Must-attend events: the schedule

Throughout the week, Samsung takes the concept of the connected home to the next level with a rich calendar of events focused on experience and interaction.

Showcooking with Andrea Mainardi
Tuesday, April 8 | 1:00 PM - 4:00 PM
The energetic and charismatic chef brings his passion to the kitchen, showing how technology can make every cooking experience smarter and more fun. Don’t miss the highlight of the event: the creation of a special atomic ice cream, an exclusive preparation designed to amaze the audience.

Showcooking with Jun (Un Coreano in Italia)
Wednesday, April 9 | 5:00 PM - 6:00 PM
A journey into the flavors of Korean cuisine with Jun, the creator who introduced K-food to Italy. Visitors will witness the preparation of iconic dishes such as Tteokbokki (spicy rice cakes) and Bulgogi (marinated beef), discovering the secrets of South Korean culinary tradition.

Korean Beauty Corner with Martina Chiella
Friday, April 11 | 12:00 PM - 1:00 PM
Beauty creator and entrepreneur Martina Chiella will guide guests through an exclusive skincare experience, revealing the secrets of K-Beauty with the support of SmartThings technology. At the end, participants can capture their instant glow with a selfie taken on a Galaxy Flip, blending beauty, technology, and style.

Korean Make-Up Sessions with Angolo K
Every day | 10:00 AM - 3:00 PM
A dedicated beauty corner showcasing the latest Seoul-inspired makeup trends. Visitors can explore exclusive products and participate in interactive sessions with industry experts.

Workshop and Exhibition by Massimo Colonna
Wednesday, April 9 | 3:00 PM - 4:00 PM
A deep dive into digital art and photography with visual artist Massimo Colonna. Throughout Design Week, a selection of his works (8-10 pieces) will be on display, while an exclusive workshop will allow participants to experiment with digital art using the Galaxy S25 Ultra or Galaxy Tab S10 Ultra.

Talk with Andrea Galeazzi & Connected Home Meet & Greet
Thursday, April 10 | 4:30 PM - 5:30 PM
When technology meets design: renowned creator and tech reviewer Andrea Galeazzi will lead a special talk on the evolution of the connected home and the role of technology in the future of living.

Throughout the week, SmartThings Home will host the first-ever Smart Café, a space where visitors can experience the perfect blend of connection and flavor, discovering the endless possibilities of a smart home while enjoying Lavazza’s premium La Reserva De Tierra coffee.

The future of SmartThings Home according to Samsung

At the heart of Samsung’s connected ecosystem, SmartThings Home is a space where technology, design, and innovation converge to create a seamless and intelligent living experience. After a decade of evolution, it continues to pioneer new solutions, offering even greater customization and control. Looking ahead, Samsung’s ecosystem is set to introduce even more advanced technologies, designed to create an environment in perfect harmony with its users.

With this special celebration at Milano Design Week 2025, Samsung invites the public to step inside SmartThings Home and explore the future of living through immersive experiences, cutting-edge technology, and meaningful connections that enhance everyday life.