The Intimissimi boutique on Via Montenapoleone transforms into an immersive space to host Beauty Begins Inside, an exclusive site-specific installation by artist Andrea Crespi.

The project is a visual journey that celebrates sensuality through the language of contemporary art, highlighting the brand's deep connection with the creative and cultural world. Intimissimi thus confirms itself as a living laboratory: an ecosystem where skills, intuitions, and visions intertwine to bring to life a simple and authentic concept, where garments are created by women for women. A continuous dialogue that evolves alongside the female universe, accompanying its cultural, generational, and stylistic transformations.

Andrea Crespi's art installation becomes a metaphor for contemporary female intimacy and essence: a territory where sensuality, awareness, and self-care coincide, exactly as in the Intimissimi philosophy, where the body is an experience and not an object, and beauty stems from details and natural movement.

To enrich the exhibition experience, the store will host a special event attended by the artist, one of the most influential young Italian voices in the contemporary scene for his exploration of the physical dimension, social transformation, and the digital revolution.

A unique opportunity for the Design Week audience to experience the installation firsthand and converse with its creator.

Event Details:

Beauty Begins Inside Exhibition: April 21-26, 2026

Location: Intimissimi Store | Via Montenapoleone, corner of Via Manzoni 20, Milan.

Special Event: April 21, 2026 | 6:00 PM - 8:00 PM