YOOX CAMERINO | UNVEILED BY KETA BART
On the occasion of Milan Design Week, YOOX presents YOOX CAMERINO | UNVEILED BY KETA BART, an installation created in collaboration with Vienna-based digital artist Keta Bart. Hosted at Romero Paprocki Gallery (Via Lazzaro Palazzi 24, Milan), the fitting room is reimagined as a space of transformation: a suspended dimension where identity is constructed, performed and redefined. Through a journey that brings together fashion, visual imagination and technology, the installation invites visitors to engage with the many possibilities of the self. The experience unfolds across three environments - Surprise, Belong and Elevate -, each representing a different stage in the construction of identity: from initial exploration and experimentation, to a sense of recognition and belonging, and finally to a moment of full personal expression. In this journey, the fitting room becomes a narrative device where body, image and technology interact, transforming an everyday gesture into a moment of reflection on contemporary identity.
Program
Press preview
Only by invitation
Party / cocktail
Only by invitation
