Event 2026

10 Years of Open-Air Motor Show

Press conference MIMO Milano Monza Motor Show and Salone Auto Torino 2026, inauguration of the exhibition “10 Years of Open-Air Motor Show,” and Focus Electric Car Market Worldwide, in Europe and in Italy

MONDAY 20 APRIL
On the occasion of the Milano Design Week, the agency Red Travel will present, during a press conference at 9:30 am, the 2026 editions of its major automotive events: the MIMO Milano Monza Motor Show, which will take place from June 26 to 28 at the Autodromo Nazionale Monza, and the Salone Auto Torino, from September 11 to 13 in the city center of Turin.

At the same time, the exhibition “10 Years of Open-Air Motor Shows” will be inaugurated: an immersive exhibition celebrating, throughout the week, the 70 automobile manufacturers that have been protagonists of 10 years of open-air motor shows. This format has brought the public closer to motor shows by placing them in unique settings, told through a panoramic video wall and an exhibition featuring 10 iconic cars.

Following this, at 10:30 am, the Focus on the Electric Car Market worldwide, in Europe and in Italy will take place, presented by Red Travel for TADA – Turin Automotive Design Awards.

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Entry rules
PRESS CONFERENCE – 20 APRIL 2026: registration required on the official website of the Salone Auto Torino ELECTRIC CAR MARKET FOCUS – 20 APRIL 2026: registration required via email (press@red-travel.com) EXHIBITION “10 YEARS OF OPEN-AIR MOTOR SHOW”: free entry
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Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
18/4 Sunday
19/4 Monday
20/4 Tuesday
09:30 - 10:30
Presentation - Press conference presenting the 2026 editions of the MIMO Milano Monza Motor Show and the Salone Auto Torino
Pre-registration required
Link →
09:30 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
10:30 - 11:30
Conference - Focus on the Electric Car Market Worldwide, in Europe and in Italy by Red Travel for TADA
Pre-registration required
Link →
21/4 Wednesday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
22/4 Thursday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
23/4 Friday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
24/4 Saturday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
25/4 Sunday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
26/4 Monday
09:00 - 22:00
Exhibition - Exhibition “10 Years of Open-Air Motor Shows”: panoramic video wall and display of 10 iconic cars
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday