SuperPlayground

Superstudio Village is the most recent and technologically advanced venue, set to open in 2026 with SuperPlayground. The program is entirely dedicated to young designers, emerging studios, and collectives who, through their proposals, are redefining the new boundaries of design. 

The venue, conceived as a veritable “design village”, will host talks, workshops and immersive installations, accompanied by performances and music. The project explores design as a cultural and social process, highlighting graphic design, sustainability, contemporary craftsmanship and collaborations between designers and communities.

Within the Village, following an international open call, Superstudio has selected 33 projects from over 200 submissions from more than 30 countries. Emerging designers, studios and collectives present research ranging from material experimentation to social design, from technological innovation to dialogue between different cultures. This offers a tangible opportunity to engage with an international audience and establish a presence within the main circuits of Milan Design Week.

Alongside the exhibition projects, one of the highlights of the space is the immersive installation "Keep Your Bubble" by Slovakian visual artist Lousy Auber, which enriches the exhibition with a reflection on the themes of transformation and reuse. This soft temporary architecture is made from fabrics from recycled hot air balloons and invites the public to enter and explore the relationship between the personal and collective dimensions. Brands, exhibitions, installations and graphic design thus come together in a collective narrative of the contemporary creative landscape, where ideas, languages and experimentation intertwine to form a dynamic, international ecosystem.