The Fuorisalone 2021 edition that surprised with its large number of participants, which was somewhat unexpected, and the renewed energy in the city’s streets and districts. What was not surprising, however, was the quality of the projects exhibited by companies and professionals over the week.
The September edition, in conjunction with Supersalone, was the edition of rebirth for the city and a confirmation of the role of Fuorisalone.it. It confirmed the will of the Italian furniture and design system to maintain its central role, reaffirming the leadership of Milan as design capital. The focus has been on content, addressing issues such as sustainability, inclusion and conscious creativity, experimenting with new materials and new solutions to deal with contemporary living issues. Designers, entrepreneurs, design lovers, students and the international public crowded the city, in full respect of anti-Covid regulations.
In 2022, we expect a steady growth of the audience, adding the more consumer part linked to the event to the more business part, linked to the context and the platform.
Supporting data and numbers - edition 2021
The platform proposed 763 events, 594 of which on the territory, dialoguing with 655 brands and promoting 1,041 designers. Fuorisalone Magazine, the daybyday newsletters, the organic social media plan plus the sponsored projects have reached our design community that has grown in just 10 days of MDW by 10%.
We recorded more than 400k unique users, exceeding 2 million page views.
Numbers in line with the pre-Covid edition, but this year linked to a more qualified target of professionals and insiders, which means better conversion by our investors.
Important coverage was also achieved by communication through our social channels, which on Instagram saw 4.8M impressions, 1.2M Reach, 128.3k likes received on 89 posts published from 23/8 to 11/9, with the post with the most engagement receiving 7,500 likes and 40 comments.
Facebook recorded 1.1M impressions on the 48 posts published with 747.7k reach and page engagement of 32.6k and 38.4k page likes.