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EXTRA: The doghouse
Me and my dog
We hope that there will be more and more room for pets in the ideal home. Dogs, cats, parrots and even hens have become a fundamental presence in the life of an ever-increasing number of people. The attention for conceiving a space, or even a room dedicated to them, is not as common, but this attitude is also changing rapidly. Paraphrasing Gandhi, we would like to measure the house also through the quality of the relationships we establish with these new members of our families.
BrandStrategy Innovation Srl
Gian Paolo Lazzer, Chief Culture Specialist | Strategy Innovation