Focus Event

THE VALUE OF INTANGIBILITY

THE VALUE OF INTANGIBILITY

THE VALUE OF INTANGIBLITY

Sustainability and green are commonly used words, in the most visible and measurable sense of the term. However, there is an intangible world, embodied by ideas, values and emotions, concepts that are eternal and timeless because they reflect the thinking and true essence of human beings. The intangible could be figuratively associated with the submerged portion of an iceberg, an essential and predominant part that lies below the water's edge and is hidden from the eyes, but which materially exists and has a fundamental absolute value.

How can this intangible value be expressed, particularly in the field of design and architecture? Is it possible to quantify the intangible value of any architecture, product and object?

The S 2 ARCHITETTI studio has made it its goal to provide an answer to these questions by enhancing the non-visible aspects of the design and product realization process, primarily by raising awareness among companies, with the aim of bringing out the added value expressed by the energy emanating from the intangible world.

 

THE INSTALLATION CONCEPT

The project, presented as a preview in the form of an art installation for Fuorisalone 2022, aims to raise awareness and to make visitors aware of how important the value of intangible is. 

The concept is made explicit through the application of a colored label to each product on display, which stands out from the neutral, monochrome colors of the objects themselves. On each label, the people who participated, from conception to realization of the individual product, are displayed with quality scores linked to individual intangible aspects of the processes. Finally, the product receives a total score equivalent to the amount of positive energy accumulated during the entire process.

Participating companies have "put their face on it" and joined the first experimental application of the provocative concept proposed by the architects. The exhibition encourages an ethical path that enhances the entire human production chain. 

 

Entrance only with accreditation - RSVP info@homeitalia.com

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Contacts

Sito Web: www.homeitalia.com

Email: info@homeitalia.com

Program

0/4 Thursday
1/4 Friday
2/4 Saturday
3/4 Sunday
4/4 Monday
5/4 Tuesday
6/4 Wednesday
7/4 Thursday
8/4 Friday
9/4 Saturday
10/4 Sunday
11/4 Monday
12/4 Tuesday
13/4 Wednesday
14/4 Thursday
15/4 Friday
16/4 Saturday
17/4 Sunday
18/4 Monday
19/4 Tuesday
20/4 Wednesday
21/4 Thursday
22/4 Friday
23/4 Saturday
24/4 Sunday
25/4 Monday
26/4 Tuesday
27/4 Wednesday
28/4 Thursday
29/4 Friday
30/4 Saturday
31/4 Sunday
0/5 Saturday
1/5 Sunday
2/5 Monday
3/5 Tuesday
4/5 Wednesday
5/5 Thursday
6/5 Friday
7/5 Saturday
8/5 Sunday
9/5 Monday
10/5 Tuesday
11/5 Wednesday
12/5 Thursday
13/5 Friday
14/5 Saturday
15/5 Sunday
16/5 Monday
17/5 Tuesday
18/5 Wednesday
19/5 Thursday
20/5 Friday
21/5 Saturday
22/5 Sunday
23/5 Monday
24/5 Tuesday
25/5 Wednesday
26/5 Thursday
27/5 Friday
28/5 Saturday
29/5 Sunday
30/5 Monday
31/5 Tuesday
0/6 Tuesday
1/6 Wednesday
2/6 Thursday
3/6 Friday
4/6 Saturday
5/6 Sunday
6/6 Monday
16:30 - 21:00
Press preview - HOME Italia concept presentation by S2 Architetti- 4.30 pm; Cocktail. Coffee break & Cocktail.
7/6 Tuesday
16:30 - 21:00
Presentation - Master class held by 3 Architects of Club HOME Italia on sustainability 4.30pm; Cocktail 5 - 9 pm;
8/6 Wednesday
16:30 - 21:00
Workshop - Training lesson with Alessandro Stroligo architects by providing N.2 educational credits 4:30 pm; Cocktail 5 - 9 pm;
9/6 Thursday
10:00 - 23:59
Reserved party - Exhibitor brands interviews; Event with Special Guest & Show Cooking 9pm RSVP: info@homeitalia.com
10/6 Friday
16:30 - 21:00
Workshop - Training lesson and online webinar by the Arch.Maurizio Lai by providing N.2 educational credits 4.30 pm; Cocktail 5 - 9 pm;
11/6 Saturday
10:00 - 21:00
Exhibition - Public relation & cocktail
12/6 Sunday
10:00 - 21:00
Exhibition - Public relation & cocktail
13/6 Monday
14/6 Tuesday
15/6 Wednesday
16/6 Thursday
17/6 Friday
18/6 Saturday
19/6 Sunday
20/6 Monday
21/6 Tuesday
22/6 Wednesday
23/6 Thursday
24/6 Friday
25/6 Saturday
26/6 Sunday
27/6 Monday
28/6 Tuesday
29/6 Wednesday
30/6 Thursday
31/6 Friday
Photos
of the event

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