Habits Design Studio, multidisciplinary design Milan based company, presents at Fuorisalone a circle-shaped interaction design installation, which explores the relationship between movement and light. It’s a physical and digital interaction between the human body and light, made spectacular through the art of Kataklò Athletic Dance Theatre Italian dance company.

“Through this research, we show some aspects of the most advanced knowledge that we develop inside the studio. The designers who wrote the Italian design history studied the manufacturing processes, experimented with pipes and sheet metal, they explored injection moulding. They built incredible wooden prototypes to better understand the shape, the dimensions, the ergonomics. Alongside these methods, we now study the experience of the product. We learn to manage the digital layer that surrounds the product and puts it in relationship with the user”, state Innocenzo Rifino and Diego Rossi, founders of Habits Design Studio.

In the ancient and ritual shape of the circle the body that moves produces luminous and sonoroussigns that give back a multisensory experience. Habits’ installation takes inspiration from land artpieces, drawing on the ancestral value of the circle as boundary of a space. The dancers from Kataklò and the visitors of Fuorisalone, dancing and moving near the ring, generate a scenography of light, colors and sounds, that involves the senses.

“The repercussions of this experimental project lead to the evolution of electronic products in which the interaction experience and the information exchange between product and user are decisive. In studio we build prototypes that we define “high fidelity” because they are very close to the reality of the digital and interactive experience that the user will have. Exploring dance, the gesture, the light, we build a humanistic relationship: a dialogue between the people and the product. With the knowledge deriving from this model, we can hypothesize a future of products with emotional response, in which light is distributed in the shape, changes with time and is sensitive to the contest”, conclude Rifino and Rossi.