Wednesday, June 8, 2022, from 6 p.m. to midnight

DESIGN PRIDE - departure from Piazza Castello (corner of Via Minghetti): 6 p.m.

GRUVI PARTY BY SAMMONTANA: 7 p.m. - 12 p.m.

After two years of waiting, on the occasion of Milano Design Week, the DESIGN PRIDE, the most pop and engaging event of the week, is back: on Wednesday, June 8, 2022, the whole city is invited to join the original street parade that, like every edition, starting at 6 p.m. from Piazza Castello (corner via Minghetti), invades the 5VIE district with floats, performances and music, until arriving in Piazza Affari for the big final party. 

Together with Seletti - design brand creator of the project -, the protagonists of this fifth edition are Save The Duck, a company that produces clothing composed exclusively of synthetic fabrics; ENGINE, the 100% Italian and organic gin, which celebrates the imagery linked to the world of motors and 80s cult myths. Thanks to Sammontana, a company that has always represented the authentic joy of true Italian ice cream and the ironic and lighthearted conviviality associated with summer, Piazza Affari hosts the GRUVI PARTY BY SAMMONTANA, the final party attended by more than 3,000 people each year.