The celebration around the 50th anniversary of The Original Timberland® Boot continues during Salone del Mobile 2023. Timberland presents at Triennale Milano the first iteration of the FUTURE73 VISIONS in partnership with Suzanne Oude Hengel through an immersive Artificial Intelligence installation, powered by new media creative studio Ouchhh. Oude Hengel, a knit researcher, technician and designer; is one of six future makers invited by Timberland to reimagine the brand’s iconic boot through their own lens of bold innovation.

The provocative AI experience draws special inspiration from the Timberland® x Suzanne Oude Hengel Future73 Knit 6-Inch Boot (full capsule collection available in May), which exercises the knit innovator’s uniquely specialized skillset to create a stunning, first-ever knit version of the icon. In line with Oude Hengel’s passion for pushing textile machinery to its limits to create seemingly impossible shoe designs, the AI installation similarly harnesses the potential of technology to communicate her ideas as alongside the Timberland story.

Comprising three chapters, The FUTURE73 VISIONS installation opens with a mosaic of data-gathered archival imagery and advertising of the Timberland® Premium 6-Inch Boot. The second chapter consists of an AI-created pattern informed by Oude Hengel’s knitting techniques. The final chapter uses AI to combine the Timberland and Oude Hengel data to create an original work from both inputs – a visual embodiment of the Future73 project.

The interactive area allows you to become part of the Timberland Future73 Visions AI Artwork by adding your picture to the data-gathering system creating the AI immersive artwork.

Furthermore, at the VF flagship store Orefici11 a dedicated exhibition to Future73 project will come to life . Two rickshaws with dedicated drivers will be available for the visitors to lead them directly from Triennale Milano to Orefici11 store, and vice versa, where they can pick up their - a limited edition Future73 Visions Bag including a card of the installation customizable at a live print station.

At the end, in partnership with "Non si butta via niente" - an innovative start-up that taps into the concepts of Reuse, Recycling, and the Circular Economy - Timberland will also donate the materials coming from the dismantling of the installation, thus obtaining new resources that can be reinvested to improve the attractiveness of museums.