For Milan Design Week 2023, GUBI takes over the city’s iconic Bagni Misteriosi to stage an immersive sensory spectacle. In the heart of Porto Romana, GUBI SALONE 2023 brings together cutting-edge contemporary creativity with timeless icons of 20th-century design. Unfolding in one of Milan’s most magical places, GUBI’s 2023 spectacle will mark the ‘‘the Mysterious Baths’’ debut as a design venue, sending visitors on a flowing, multi-layered, and mystery-filled journey of discovery.

One of the brand’s grandest Milan events to date, GUBI’s Salone showcase brings together multiple design stories under one vast roof – and beyond it. As well as presenting GUBI’s expanding alfresco universe of furniture and lighting through the indoor/outdoor theme ‘Under the Sun’, Bagni Misteriosi also play host to TEN: Beyond the Beetle, a special exhibition curated by Marco Sammicheli that pays creative tribute to an iconic GUBI piece, unveiling 10 multi-disciplinary artistic responses to the Beetle Chair by GamFratesi.

Alongside exciting new launches from contemporary design studios, GUBI SALONE 23 will also mark the official return to production of masterpieces from two of the luminaries of 20th-century lighting design: virtuoso Italian designer Gianfranco Frattini, and ‘the man who illuminated Finland’, Paavo Tynell.