RoGUILTLESSPLASTIC is the international project, conceived in 2019, founded and curated by Rossana Orlandi and Nicoletta Orlandi Brugnoni.

The project starts from the conviction that Plastic is not guilty. Its abuse and misuse has nonetheless created one of the most pressing environmental issues plaguing the Planet Earth today. The project’s purpose is to inspire the international creative community to explore a new philosophy of design and production using innovative materials that derive from re-Waste, and to discover the infinite possibilities for its transformation. In the first two editions, the project focuses on plastic waste only, to later expand to include other kinds of materials.

RoGUILTLESSPLASTIC is a project-manifesto that through design, art, planning, technological–scientific research, industry and communication, introduces and disseminates various cultures and concepts dedicated to proposing solutions that promote new lifestyles and responsible choices. It consists, among others, of three main events that are presented at each Milano Design Week. One of the most important of these is the Ro Plastic Prize.

The Ro Plastic Prize is the International Award that targets an increasingly broad public and challenges the worldwide communities of designers, innovators, entrepreneurs, startuppers, changemakers, creators, scientists, researchers, developers, schools, universities, industry and communication experts who are passionate about making an extraordinary impact to propose innovative projects in the field of re-Waste.