Sustainability takes center stage at Fuorisalone Milano Design Week 2023 with the cashmere upcycling exhibition “NOTSHY, makes Cashmere live forever!” promoted by NOTSHY, the Parisian knitwear fashion house distributed throughout the world that shares its commitment to sustainable development. The artist Natascha Bianca creates, with the spirit of upcycling, a work and seats with recovered sweaters to enhance the quality and emotion of the tricot. The garments were collected last year with a take-back project in the brand's flagship stores in France.

Guffanti Conceptshowroom, exclusive distributor of lifestyle brands since 1989, supports initiatives on the culture of sustainability in fashion and design.

The exhibition can be visited at the Guffanti Conceptshowroom in Milan  in via Corridoni 37 from 17 to 23 April from 11 to 20. In particular, on Tuesday 18 April (from 5 pm) and Wednesday 19 April (12 noon - 3 pm) the artist will be the protagonist of a live performance.

Why upcycling? The fashion textile is facing a process of change from a linear to a circular economy. Upcycling consists of recovering pre- and post-consumer discarded garments and creatively regenerating them.