Stories of places and design

ALTROVE is an initiative created by Tortona Rocks - one of the key players in Milan’s Fuorisalone - to experiment with new approaches to design by establishing cultural short circuits between design and the city.

Transcending the district limits of the Fuorisalone, which tends to keep exhibition initiatives contained within defined areas, Tortona Rocks ventures outside its historical home of Opificio 31 to kick off a satellite project intended to forge new and
unexpected urban geographies.

In straying from its native area, the project, in collaboration with MilanoSecrets, aims to nurture an original dialogue between design and Milan, break out of the usual exhibition routes, and make everyday places the stage for new hybrid experiences, visual and conceptual interminglings.
For the 2023 edition, the urban incursion will set its sights on the Giambellino neighbourhood.