Event 2024

Italdesign – Ace of Spades in Motion


Brands
Italdesign
The event belongs to
Tortona Rocks 2024

In an exclusive world debut, Italdesign presents a project that builds on the principles of the company’s new design philosophy. Asso di Picche in Movimento (Ace of Spades in Motion) abandons the digital realm, transforming into a life-size model that becomes the focal point of the space. Celebrating fifty years since Italdesign first presented the Asso di Picche at the Frankfurt Auto Show in 1973, Asso di Picche in Movimento sets off in search of its own contemporary aesthetic. In fact, the electric 2+2 coupé is a symbol of the concept of conscious and sustainable mobility, for a more 'human-centric' experience, also enhanced by the choice of eco-sustainable materials that create a pleasurable sense of envelopment.

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Program

0/4 Sunday
1/4 Monday
2/4 Tuesday
3/4 Wednesday
4/4 Thursday
5/4 Friday
6/4 Saturday
7/4 Sunday
8/4 Monday
9/4 Tuesday
10/4 Wednesday
11/4 Thursday
12/4 Friday
13/4 Saturday
14/4 Sunday
15/4 Monday
10:00 - 21:00
Exhibition
16/4 Tuesday
10:00 - 21:00
Exhibition
17/4 Wednesday
10:00 - 21:00
Exhibition
18/4 Thursday
10:00 - 21:00
Exhibition
19/4 Friday
10:00 - 21:00
Exhibition
20/4 Saturday
10:00 - 21:00
Exhibition
21/4 Sunday
10:00 - 21:00
Exhibition
22/4 Monday
23/4 Tuesday
24/4 Wednesday
25/4 Thursday
26/4 Friday
27/4 Saturday
28/4 Sunday
29/4 Monday
30/4 Tuesday
31/4 Wednesday
Photos
of the event