Superdesign Show 2024
THINKING DIFFERENT everything everywhere everyone
Why not dare? Why not expand the horizons of one's imagination by redesigning physical objects and intangible subjects of everyday life? Why not experiment with new languages to reach unconventional audiences?
"Think different!" becomes the maxim of a new design approach, a challenge in the contemporary world that seems to have no more secrets. It's an invitation to reflect, to innovate in response to the demands of a young generation, an environment that deserves respect, and a technology that reformulates our interaction with the world.
The Superdesign Show, a cornerstone of the Tortona Design District, is gearing up to launch its 2024 edition with significant numbers: 11 nations and 3 continents represented, with the participation of over 80 companies and nearly 40 innovative projects spread over an area of 10,000 m2. Directed by Gisella Borioli and with Giulio Cappellini as the artistic director, this event promises to be a crucial meeting point for the design world, challenging participants to "think differently."
With the clear challenge to break away from the ordinary, the Superdesign Show, Superstudio’s annual event for Milan Design Week, focuses on original projects that respond to this year's concept: "THINKING DIFFERENT everything everywhere everyone." Among these are Lexus' interactive installation with Hideki Yoshimoto and Marjan van Aubel; the best of Czech glass design with the Designblok Cosmos installation presented by the Prague Designblok festival featuring contributions from 10 internationally renowned designers; the site-specific installation by NichelcromLab of sculptor Michele D'Agostino, which reproduces a forest of oaks infinitely reflected by the surrounding mirror-like steel, and many more. An adventure that begins in the distant lands of Asia, a journey that bridges the digital and the virtual, without ever losing sight of the rich world of art.
The Superdesign Show 2024, therefore, is not just an event: it's a challenge to rediscover the world with new eyes, on the iconic stage of Superstudio Più.
Visit website
Send email
📌 Superstudio Più Via Tortona 27, Milan
Press Office Elena Pardini elena@elenapardini.it +39 348 3399463
Communication Department communication_superdesignshow@superstudioevents.com +39 340 9691569
Events of Superdesign Show 2024
Materially NOW
Like Trees In The Woods
NOOK: Inclusive Furniture for Children
Hello, Earth Speaking
STONEFORM EXPERIENCE
Link
ISTITUTO MARANGONI MILANO at Milan Design Week • The School of Design presents NO CODE EXHIBITION
 in partnership with Cappellini
Link
WHY NOT?
Link
Saigon Metropolitan
What do you PINK?
Link
TOKYO CREATIVE SALON
Link
ABLE SPACE DESIGN COMPETITION
Link
TEA & MATCHA-JAPAN
Link
Beyond the surface
Link
SLOW WOOL collection
Link
Speak softly Thai, Speak Softly love
Link
SLIDE Design
Link
Perujis: Rethinking Archetypes
Link
Stone builds the future
Link
Turning Pixels into Atoms
Link
Heat and purifying
Link
Semantic surfaces
Link
THE FIREPLACE
Link
Murals Wunderkammer
Link
Surfaces That Tell Stories of Passion
Link
TABLE to TABLE Zero-Waste Circular Agriculture
Link
8 Minutes 20 Seconds
Link
Beyond the Horizon
Link
A Hundred Black
Link
WE ARE ON THE MOON!
Link
The thread that designs space
Link
Reshaping tradition
Link
Deep Breathing Lounge
Link
NO CODE EXHIBITION
Link
Monuments collection
Link
IN-FORMA
Link
BE A THINKER
Link
Life's Lightness: The substraction Way
Link
Different Design: Think FORUM8
Link
ONE 4 ALL
Link
Fuoriserie "Tangible - Intangible"
Link
FUORISERIE tangible - intangible
Link
Digital Domestic Dialogues
Link
The role of education for the future of design
Link
Officinarkitettura "Souvenirs de Voyage" by Simone Guidarelli
Link
Designblok Cosmos
Link
GEBERIT - WATERSCAPE
Link
LAPILLI CONTEST
Link