The Kellogg’s EXTRA Hub reopens its doors during Milan Design Week 2025 with an immersive experience that celebrates taste and creativity.

From April 8th to 13th, the EXTRA Hub comes to life at Hangar Voghera - located at Via Voghera 8 in the Tortona district - offering visitors a multisensory journey that celebrates the joy of those "Extraordinary" little moments.

It’s a true experiential space designed to surprise, inspire, and bring you moments of authentic joy, starting with breakfast!

Embark on a journey through the world of EXTRA: taste the “Extraordinary” Granola and explore vibrant installations inspired by the iconic ingredients of EXTRA, capturing unforgettable photos with augmented reality tools.

Unleash your creativity at the ceramics workshop, organized in partnership with Mani Milano Lab, where you can personalize your own breakfast bowl. Discover a unique artistic exhibition featuring six bowls inspired by the six crunchy varieties of Kellogg’s EXTRA, and born from the fusion of creativity and artificial intelligence. Before leaving the Hub, share your joy by leaving a message on the collective installation “Trame di Gioia”, a mosaic of emotions and thoughts that celebrates the beauty of small, happy moments that make our days truly “Extraordinary”.