For Salone del Mobile 2025, MCM and Pet Therapy debut a bold new collaboration centered around a collection of sculptural, pet-friendly poufs shaped like cats and dogs. Crafted in MCM Visetos and durable outdoor fabric, these whimsical yet functional pieces are designed for both humans and their furry companions, redefining the intersection of luxury, design, and play. To celebrate the collection, an immersive installation at the enchanting Giardino delle Arti in Milan will showcase these unique creations, transforming the space into a playful fusion of furniture, art, and joyful companionship.
This immersive installation transforms the Giardino delle Arti into an interactive space where design, imagination, and the love of pets come together in an unexpected dialogue. The collaboration merges MCM’s bold, innovative vision with Pet Therapy’s playful and emotive universe, redefining modern home design with a touch of magic.
Designed by 11-year-old Altea Biagetti in collaboration with Atelier Biagetti, Pet Therapy introduces a fresh approach to home design—where every object becomes an enigma, a game, and a dreamlike exploration of our connection with animals and nature. The MCM x Pet Therapy collection celebrates joy, inclusivity, and craftsmanship, brought to life through playful cartoon-inspired details and illustrated pet characters. Bridging MCM’s avant-garde aesthetic with Pet Therapy’s whimsical and emotional universe, the collaboration pushes the boundaries of modern luxury under the creative direction of Sung-Joo Kim, Chief Visionary Officer (CVO) of MCM.
Thoughtfully crafted to stimulate emotions, memories, and connections, each piece in the collection is designed not just for humans, but also for their beloved furry companions.
Each piece in the MCM x Pet Therapy collection is thoughtfully crafted to offer a sensory experience that stimulates emotions, memories, and connections—not just for humans, but also for their beloved furry companions, embracing the idea of expanding the concept of family and fostering deeper bonds. From soft seats to sculptural design objects and lighting, the collection challenges conventional design boundaries, turning everyday objects into functional, interactive sculptures. This fusion of play, nostalgia, and cutting-edge design reflects both MCM’s pioneering spirit, deeply rooted in cultural heritage yet continuously pushing the boundaries of innovation, and Pet Therapy’s signature dreamy and playful approach.