Alchemy, sound lights, digital canvases, interactive videos.
Iris Ceramica Group interprets the Fuorisalone 2025 theme “Connected Worlds” in a multi-sensory narration where everything seems something else, where boundaries fade and perceptions are distorted.

Lights become musical instruments and surfaces appear and disappear, changing their skin. But this is not magic: it is pioneering technology applied to ceramics. The boundary between reality and illusion fades as technological innovation showcases the surrounding world in a new light.
Through digital installations, luminous video-mapping and synchronised sounds, visitors enter a new dimension in which space is transformed, time dissolves and matter takes on a new identity.

In the ICG Gallery, Alchimia per Iris Ceramica Group is the star of the installation: a preview of the new technological solution that changes the perception of indoor design will be presented at the Iris Ceramica Group showroom (Via Santa Margherita, 4), where the effect of surprise is amplified by some highly engaging video installations by the international artist Lorenza Liguori.
7 – 11 april
10am – 8pm Open doors
Sab 12 aprile
10am – 8pm Open doors
8 - 12 april ore 11am Preview new digital canvas with Lorenza Liguori
7 april 6pm
Meet the artist Lorenza Liguori (Private Event in collaboration with Pinterest)
9 april 6.30pm
Talk Federica Minozzi & Jaime Beriestain with Antonella Galli (Private Event) 

During the Design Week, at Palazzo Reale, in the exhibition “Art Déco. Il trionfo della modernità” – for which Iris Ceramica Group is Main Sponsor – an interactive light-and-sound installation will entertain visitors, enriching the museum displays with an original concept: a Symphony in perfect deco style, yet played with contemporary technology, where anyone can conduct the orchestra.
8 - 13 april 10am-7.30pm
10 april 10am-10:30pm
(7 april closed)