The sportswear industry has spent decades optimizing for speed, performance, and durability. But it has left behind a tremendous amount of plastic and related waste. Under Armor recognizes that action is essential for meaningful evolution. Nearly 30 years after transforming sportswear with its breathable stretch tee, Under Armor is making another game-changing move: introducing a regenerative sportswear collection to prove that the future of sportswear doesn't belong in landfill. Last August, Under Armor acquired UNLESS, a leader in regenerative fashion. Now, the two brands are taking to the global stage together for the first time since the acquisition, bringing their shared vision to life at Fuorisalone, showcasing innovative sportswear designed to decompose rather than pollute. Under Armor and UNLESS will unveil an immersive, tactile experience that traces the holistic regenerative cycle—from plants to activewear, to compost and rebirth. A circular structure anchors the space, visually illustrating the lifecycle of materials and processes in real time. Attendees will observe soil actively decomposing plant-powered products, offering a firsthand look at what the future of activewear can look like. Join us April 8-10 from 11am-6pm to experience the journey firsthand and interact with these innovative plant-based elements.